I help companies ship complex products with clarity and speed. From design systems to product strategy, I bring structure where others see chaos. I ensure teams stay aligned and users get intuitive experiences.
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At CHOOOSE, I led design across enterprise sustainability tools used by airlines, energy producers, and corporate buyers. Highlights include a two-layer token-based design system, carbon credit flows embedded in airline booking experiences, and a producer trading platform with a verification workflow.
Aster is a workforce analytics product that visualised employee well-being as a "living tissue" of cells and clusters HR teams could zoom into across their org. The work covered the visual system, the group-only privacy boundary that kept sentiment scoring out of individual surveillance territory, progressive onboarding for an unusual interface, and the token-based design system.
At Founder + Lightning, a London-based startup incubator, I diagnosed a recurring problem where MVPs were shipping noticeably different from their Figma designs despite QA approval. The interventions dropped design-to-implementation discrepancies by 40% and were adopted as standard practice for new MVPs at the company.
tested.me is a digital health verification platform built during COVID. Highlights include rebuilding the design system from scratch, replacing heavyweight Jumio identity verification with email-first onboarding that escalated trust in context, and introducing a Medical Professional role that gave verification a path to scale.
Aer is a beautiful, minimalist pollen tracking iOS app I built solo with Claude as my pair programmer. The work covers the full stack: a Cloudflare Workers + KV proxy that keeps API keys off the device, a coordinate-snapped cache key that lets users in the same ~11km cell share one upstream call, free-tier routing where possible and paid where necessary, and an iOS app with widgets, notifications, and localisation on a token-based design system.
ZIU is the Polish Ministry of Education's exam results portal. Highlights include collapsing two database entry points into a single login with silent fallback, replacing a print-document UI with a dashboard layout, and integrating WCAG AA into the visual decisions from the start.
Path is a walking safety app that proactively reroutes users away from unsafe areas and escalated to emergency contacts when behavioural monitoring spotted trouble. Highlights include the severity-scored map model that hid unsafe zones from users while still routing around them, the instant-activation contact flow, and progressive onboarding tuned to teach features in context. The product was featured in The Times, BBC, The Telegraph, HuffPost, Metro, and Bustle.
I think at the system layer first and the screen layer second. The visible parts of a product are a smaller share of the actual work than they appear from outside. The systems underneath are what hold a product together as it grows. I want every project to leave behind shipped surfaces and the structure that makes the next round of surfaces faster, cheaper, and more coherent.
I take 'designer' as the central role and treat adjacent ones as fair game. I've done enough product management to hold roadmap, prioritization, and stakeholder alignment when those need to move. My tech background means I'm comfortable in conversations about backend architecture, cost models, and implementation tradeoffs that designers often pass on. I've also run process and organizational work that doesn't always look like Figma deliverables.
The most expensive gap on most teams is the one between design and engineering, and most companies underestimate how much it's costing them. The cost shows up as products that diverge from the designs they shipped from, as rework, missed deadlines, and a slow erosion of trust between teams. Removing friction at the design-engineering boundary is one of the most useful things a designer can do for a product team.
Outside of design my interests sit at the intersection of how things work and how they feel. Astronomy, theoretical physics, and cognitive science on the explainer side. Custom mechanical keyboards and precision audio gear on the tactile side. I'm a gamer and a long-time technology enthusiast, fascinated by virtual worlds and new forms of interaction. I also pursue photography, travel, cycling, and martial arts.
